|Business to Business Website
As a small business, the company had difficulty
finding a reputable Search Engine Marketing company that was willing
to put together a plan within their budget. The site structure and
limited amount of search engine friendly copy inhibited the ability
of the search engines to properly index the website.
Seo Consulting Firm conducted keyword research and brainstormed to develop a strategy for this campaign. We provided the webmaster for this company with guidelines and suggestions for improving the search engine visibility of the website. Among these strategies were using relevant targeted keyword phrases, improving the site structure, suggesting that additional text be added to each page and that the company find other sites to exchange links with. The changes also provided the search engines with more text to index and properly rank the site.
Results within months, the search engine optimization campaign:
The number of monthly visitors increased and the quality of site visitors improved dramatically and a higher percentage of those visits resulted in orders. Increased page views along with increased search engine referrals was also observed.